Event Management - Warwick Racecourse
Updated: Oct 6, 2020
Situated in the heart of England, Warwick racecourse hosts Jump meetings from September through until May taking place on weekdays and weekends, afternoons and evenings. FiMarketing supports the experienced on site team with marketing and event support for special Race Day events.
Fashion through The Ages at Classic Chase Day
FiMarketing worked with Warwick Racecourse to transport racegoers to a bygone era with a fashion parade of vintage racing attire. The event included proposal development, partnership management, event promotion and on site logistics.
A key component to the success of the fashion parade was securing local partners which created an interesting spectacle for racegoers including students from the Fashion Department of Warwickshire College, Encore Clothing Agency and Heaphy's Menswear.
Classic Chase Day is the premier racing highlight in Warwick’s Calendar and the Fashion Show segment was featured on ITV Racing. On the day FiMarketing worked closely with compere Kate Tracey to ensure the crowds were entertained throughout the afternoon.
Warwick's First Dog Friendly Race Day
“We are encouraging racegoers to bring their four-legged friends with them to the track for a family day-out on March 8th. We’re always keen to try new things at Warwick Racecourse and make race days as entertaining as possible.” Andre Klein, General Manager of Warwick Racecourse
Warwick Racecourse engaged FiMarketing to promote and manage the entertainment on their first dog friendly race day. This project included sourcing sponsors and exhibitors, a press launch, promotion and on the day management.
The exciting day included five dog classes kindly sponsored Skinners Dog Food which attracted large crowds of dog lovers young and old.