AC Breaking and Pre Training are a stables based in Northampton that specialise in sales preparation and pre-training. Prior to the beginning of the sales season, the team decided that it was time to have a logo created.
A logo can be described as the face of a company. It can often be the first thing that a potential customer will notice about your business. A logo is much more than just an image; it is a point of recognition for clients and an important foundation for the branding of your company. It is often said that customers form an opinion about a company within seconds. A well-designed logo is an easy way to convey to potential customers that your business is professional, trustworthy, and provides quality goods or services.
The goal of the project with AC Breaking & Pre Training was to create a logo that was distinctive enough to be easily recognised and simple enough to work across multiple media. It needed to be effective at any size – whether it’s on a billboard or on a pen, the first place that this logo would be utilised would be on jackets for the stable staff that would be working at the sales.
After an initial briefing and scoping call, concepts were developed and presented based on the teams requirements and preferences. Time was of the essence and the project was turned around within 24 hours.
